Team
- Alixe Vuylsteke (project lead) Art direction and Coordination
- Matthias Krafft Video direction and Editing
- Bastien Braconnier Creative direction
- Alessandro Cara Video
- Lucas Liesens Video
- John Akwete Project manager
With Rihanna, A$AP Rocky, DJ Snake, etc.
We made a vlog for Cecoforma, who organised the premiere of the Smurfs film in Brussels. And Rihanna was there…
At the end of June, Brussels turned blue for the world premiere of the Smurfs. A world premiere, hundreds of journalists, VIPs, ultra-VIPs, families, kids, and somewhere in the middle… Rihanna.
Behind it all was Cecoforma, running the event. And behind them, us, camera in hand, documenting their work: behind the scenes, the mechanics, the faces, the meetings, the unexpected, the build-up tension, the big day and the calm that follows.
The result? A mini-documentary somewhere between reportage and logbook, shot over five days, from the first coffee to the last after-premiere cigarette. An immersion in what you never get to see: the making of a big moment.
No voice-over, no shot-reverse-shot interviews. Just fragments, snippets, gestures, phrases caught on the fly. The rhythm of a team moving forward, adjusting, smiling despite the fatigue.
That was the vlog: telling Cecoforma’s story the way you tell a collective adventure. No speeches. No filters. Just the people behind the logistics.
