La Bestiale

A launch told by the community… and through the eye of its totem animal: the iguana.

At Bestiale, every beer has its animal. For the newcomer, it’s the iguana. We made it the common thread of the whole launch: what if we told the story of the night through its eyes?

Rather than showing yet another can, we wanted to bring the animal to life. The iguana becomes the silent narrator of the campaign: it’s the one watching, getting closer and discovering the Bestiale tribe.

All the content was designed from its point of view, shot with a fisheye: a round, distorted image, as if seen through the animal’s eye. Even the intro of the aftermovie follows the rule: you enter the party like the iguana, wandering between the guests’ legs, before discovering the tribe gathered around the new beer.

Photos, videos, strategy: everything was built around this one idea, so that people remember the beer… and the beast.