Team
- Alessandro Cara Video
- Romain De Paepe Graphic design
- Lucas Liesens Video
- Artan Rushidi Illustration and Tablecloth
- Alixe Vuylsteke Coordination and Art direction
- Margot Corman (project lead) Coordination
- Christophe Lonneux Menu design
- Sophie Duchene Influencer strategy
13 influencers,
26 guests.
And an evening that sent the visibility of the Uhoda grocery stores through the roof. “Entre deux rayons” (between the aisles) is the slightly crazy dinner Cocobolo dreamed up to celebrate the opening of the new Uhoda grocery store in Sart-Tilman.
The idea: a table set between everyday products. Plates rubbing shoulders with the shelves. Laughter, clinking glasses, and the smell of freshly sliced bread.
A moment out of time, somewhere between gastronomy, encounters and content creation. And a gentle (and slightly cheeky) way of reminding people that a grocery store can be much more than a place you pass through.
The why: behind the concept, a clear wish: to make the Uhoda grocery stores shine differently. To show them lively, gourmet, rooted in their region. To highlight the producers, caterers and artisans who fill the shelves and keep the network’s heart beating.
And above all, to create connections. Between them, the brand, the people. Around the simple and terribly effective pleasure of eating well.
The how: For one evening, the grocery store was transformed: a long table for 26 guests decorated with flowers by Paloma, a 100% homemade menu by Racines, Bouillon & Bierna, Olives, Caseus and Léonie, wines hand-picked by Verre Bouteille and Vintrépide.
And everywhere, nods to the concept: a menu printed like a till receipt, a 16-metre interactive tablecloth drawn by hand, standing tables in crates filled with fruit and vegetables, and shoelace flowers shaped live by Artan (Artik), a self-taught Macedonian artist based in Belgium.
Every detail mattered.
Nothing was left to chance, except, perhaps, the charm of the moment.
The Cocobolo vlog
And when night falls…
Thirteen influencers from Liège (and their plus-ones) slipped between the aisles to live the experience.
Drinks, dishes, conversations with the producers, soft background music, genuine exchanges. Every dish was presented by its maker, every bite became a story.
And when the evening came to an end, everyone left with one of Artan’s flowers, a small poetic souvenir, and an Uhoda Épicerie tote bag full of local products.
In the end, the dinner was just one chapter of a wider campaign: the teasing and opening of the new grocery store in Sart-Tilman.
And the numbers followed: more than 400,000 cumulative impressions, nearly 24,000 page visits, and nearly 900 new followers in barely two months. Reach and interactions literally doubled on both Facebook and Instagram, proof that the concept found its audience.
A local launch, yes, but with a wider reach than expected.
