Untold Sway

Untold Sway is the fashion brand launched by Marie. We supported her from the launch, with a clear mission: build the brand’s whole photo and video image and put the first drop of her collection in the spotlight. Editorial shoot, films, portraits and formats designed for social media: every image had to tell the same story, soft yet assertive fashion, fabrics you want to touch, bold colours and free silhouettes.

The shoot set up in a house of wood, glass and garden, a setting worthy of the pieces. We shot slow, almost contemplative films there, giving time to look at a knit or a drape, and livelier formats for Instagram: mix and match, get ready with me, little scenes on the phone. Since the launch, we have been supporting Marie with her digital communication, so the brand keeps the same voice, drop after drop.