Makisu

Makisu is a fast-casual sushi brand from Brussels: four restaurants, homemade recipes, fresh ingredients and fair prices. After a few years of growth, the brand wanted to refocus on Brussels and regain a fresher, bolder, more desirable image, in a very crowded market.

We support it across its whole digital presence: strategy, creative direction, art direction, photo, video and community management. It all starts from a phrase the brand has carried from day one, “Real food feeds our good nature”, and a signature we set together: The sunny side of sushi.

We give Makisu a tone that is both playful and poetic. We film the kitchens from the morning on, the hands slicing tuna and rolling makis, the teams, the restaurants, and above all the people eating: freeze frames just before the first bite, annotated ingredients, behind the scenes shot like a film. We also come up with little games to keep customers entertained while they wait for their order.

It’s the kind of client that trusts us on concepts, and with whom we build for the long term. A relationship where we can really create, campaign after campaign.