Team
- Lucas Liesens Photo and Video
- Fanny Cottin Vox pops
- Robin Nicolas Photo
- Bastien Braconnier Art direction
- Melvin Fernandez Community manager
Once upon a time, there was Belgium!
Sparkling content for the new Belgian cola, created by people from Liège for Belgians, with plenty of humour and tongue-in-cheek.
Paola is the Belgians’ cola. A cola brewed in Liège, born from the meeting between Brasserie {C} and the Braconnier agency, which designed its whole branding: a name that winks at royalty, a label imagined as the Belgian flag of the future and a resolutely tongue-in-cheek tone.
On the Cocobolo side, we took charge of the brand’s digital image: community management, content creation and its whole presence on social media.
To introduce this new fizzy gem, we went out to meet Belgians: a red jumpsuit with “Paola” printed on the back, microphone in hand, and an opening line nobody forgets, “Toc, toc, toc, salut les Belges !”. Fun, colourful and deliberately quirky vox pops.
On the image side, shoots that smell of Belgium, but today’s Belgium: fries, cobblestones, blue skies and bottles clinking. A cola that doesn’t just quench your thirst: it tells a story.
