Chouffe

A walk through the meadows, a picnic by a lake, a beer in one hand, a pétanque ball in the other. Content creation for the brand with the red hat. We started from what Chouffe gets most right: the moment the pressure drops. The moment when the phone signal gets patchy and nobody complains about it. A series of concepts to put the beer where people really drink it, out in nature, among people who no longer check the time.

A small team, little scenes written before setting off, and settings found around Liège and near Spa. By a lake, in the tall grass, in the shade of the trees. We came back with the photos and videos of a weekend we would happily have stretched out.