Stand Up

Stand Up

Photo and video content for a fitness club that shakes up the codes

  • Community management
  • Art Direction
  • Creative Direction
  • Photo
  • Strategy
  • Video

Team

  • Artan Rushidi (project lead) Coordination
  • Robin Nicolas Photo
  • Alessandro Cara Video
  • Lucas Liesens Video

The fitness club that shakes up the codes

Flashes, sweat and blurred movement. At Stand Up Training Club, people come to push their limits, and it shows. Our role: capture the effort and share the drive, so the gym performs as well online as it does within its walls.

We support the club with content creation and community management. The shoots happen in the middle of real sessions, among the bars, kettlebells and rowers, with no staging that would ring false: the true energy of a box, the kind that makes you want to walk through the door.

Robin delivers punchy photos, Alessandro and Lucas rhythmic videos, and Artan coordinates it all so that every shoot fits into the club’s schedule without ever slowing it down.

The result: visuals that pop, stories that motivate and a community that stands up for itself. A gym where people really sweat, and where every session becomes a good reason to come back, online as on the mat.